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21 February 2017

LFW'S Unique Experience

London Fashion Week kicked off into high gear following the end of NYFW showing off the latest collections of the season. It was a world wind display with Topshop’s Unique collection previewing their see now, buy now policy. 

Over the last few weeks, brands including Tom Ford, Burberry, Tommy Hilfiger, and Ralph Lauren staged their first shopping runway shows, enabling customers to buy their collections immediately after they debut on the catwalk, with aim to translate the interest and excitement generated with runway shows into sales.

In the past, people would attend shows and watch with anticipation to lust after a gorgeous jacket, or legging. But most of us knew in the back of our minds, being able to get your hands on those items was near to impossible.

Now in 2017, it seems more designers are trying this “see now, put in my cart, and purchase policy.” For retailers and customers alike it has become the most successful way to market new collections especially for LFW.
Iconic designer Tom Ford had his best day of the year following his New York show. The idea that you can buy immediately after the show, combined with seeing the whole collection on the floor at once, gives customers a sense of urgency to buy now!

In turn, the new Burberry collection that showed at London Fashion Week on Monday sparked an instant uplift in sales.

Topshop Unique, sold off a lot of their garments during the catwalk shopping experience. The Unique collection’s theme looked towards flirty, polished chic glamour, that defines London’s ‘it girl’ look.

Call it casual, feverish nod to the 60’s early 70’s dressing, with bold high patterns and colour blocking being the extravagate theme.  

What most intrigued me about the collection, was how diverse each style was throughout the show. You could picture yourself wearing several of these items, without feeling like you have to be on an editorial shoot to get away with the high impact blouses, and embroider jackets with edge.











Topshop’s Unique show captured new heights into exploring the world of see now, shop now experience. 


Photography by INDIGITAL



What are your thoughts on the latest collection? 




Written by Heather Lisa Noire 



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16 February 2017

Logo Statment

The new spring fashion most certainly focused on emboldening women, through easy beautiful clothes, that seemed to augment rather than merely add ornament. Designers returned to the classics-suiting, timeless jackets, clutches and trench coats-but reawakened them for a new generation through exaggerated proportions or subtle deconstruction. This was power dressing, but not like we have seen before.



Many of the women featured at fashion week, exude and exert power in a very modern way, that is to say, not in an overt, aggressive display (like perhaps shoulder pads once did); rather, the power of these women comes from the full, confident assertion of who they are as women, with no fear of being soulful, passionate, creative, savvy, sharp, or even showing a sense of fun.

Soft power seemed too gentle a word for what they embody, hence why we decided to call NYFW Super Women Worthy.

Getting highlights of the latest collections, showcases exactly how strong women strut down the catwalk with some eye popping designs and even more interesting patterns.

As women, one thing is for sure, many of us adore designer’s inability to produce marvellous scenes. The catwalk is filled with models in a production that resembles a play. It is as if Broadway came alive and you are tuning into a dramatic sequence.

Productions aside, it seems the fashion industry is starting to resemble the film industry. Turning commercials into short films and causing the audience to provoke some sort of emotion. Be it lust, sadness, passion, or better yet, a thrilling scene. It seems it is up to the audience to delve into their imagination through the screen.
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8 February 2017

Dear Valentine

While the old adage “it’s what’s on the inside that counts” is recognised worldwide, what’s on the outside has undisputed merits-especially when it comes to the lover’s celebration of Valentine’s Day. Celebrated on 14th February, the day first became associated with romantic love within the circle of Geoffrey Chaucer in the 14th century, when the tradition of courtly love flourished.

In the 18th century, it involved into an occasion in which loved ones expressed their love for each other by presenting flowers, offering greeting cards, and buying gifts for one another. It became known as a romantic symbol and an invitation to unlock the lovers heart. Today, the holiday keeps its lovely tradition and is celebrated the same in modern society.

Love is in the air and while men are flocking to the stores to figure out what to get their loved ones. Let us reflect with knowing, the most romantic thing in the world is celebrating the love you have for someone every single day, instead of just once a year.

For the V-day edit, let’s celebrate everything Valentine (Rome wording) with red and pink being the most popular tones for this love letter. Our fascination with this romantic holiday and our equal fascination with setting fire to it with a huge celebration, explores our singularly fiery passion that burns bright. Some people get so excited about this day, they can’t seem to focus on much else and equally rush to impress.

Men and women feel a great deal of pressure, trying to get the right gift to surprise their significant other. So what is the best way to fix this constant anxiety? Believe it or not, women seem to harbour the most stress in recent studies. The best way to handle living up to the hype, is to write to Dear Valentine and we will take all the weight off of your shoulders.
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2 February 2017

Electric Colour

Welcome to the February issue, or-if I may use a brighter term-the new bolder hues are here! If you have crazy-good eyesight, you can scan this whole style from the photo above. No you are defiantly not seeing things, electric bold colour is all the rage. I know what you’re thinking, 80’s fashion? You can keep that knackered mess and be done with it. It is February 2017, and it seems a lot of high end designers are pulling inspirations from the past to interact with the present.

There is something so tangible, and rewarding, in seeing inspiration come to life. Designers get the idea of what the artsy audience desires and that is to be seduced by art. In this latest issue, you will see the first looks from the new fashion season-all the fabulous pieces that we dream about-and our revamped instant style inspiration through these new hot looks. Why have only one option for an outfit when you can have six? (Fashion is for those who wish to express individuality, after all.)

And what goes with everything? A perfect pair of envious pastel lipsticks. We are always on the hunt for one that makes you look more of a fetching version of yourself. You don’t even have to be born in the early 80’s to like something old. With the large amount of vinyl records becoming collectors’ items. It is no wonder that retro is so hot right now. The flamboyant pinks, elaborate yellow, ravishing reds, and cheeky green, is what makes these glamourous tones even more addictive.

If you want to look hot, getting decked out in Versace, Moschino, isn’t a bad deal! Against a graffiti backdrop, the editorial showcases even more drama that we just love. Mixing colours, whether in solid blocks or geo patterns, brings a gorgeous 80’s vibe to the season.

When it comes to being inspired, most fashion lovers don’t have a single clue on how to rock a style that just seems far out. Insane bright colours are stunning at first glance, but what scares people is not knowing if they will end up looking like they belong to the circus. No one wishes to turn into a clown, especially since February has just arrived.

S0 how exactly do you wear this trend with pride? The number one rule is to just be comfortable in your own skin. It doesn’t matter what you wear, it could be a leather biker, jeans, or crazy hues that resemble a cotton candy shop. It all comes down to your confidence level. If you notice some starlets will be wearing the most horrid dress you have ever seen, yet they have this inner confidence of feeling like they are decked out in priceless diamonds. Nothing else matters when you feel comfortable in your own skin, confidence is defiantly key here.
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25 January 2017

Lingerie with benifits

As we’re in full relaxed mode, is it any surprise we’re keen to find clothes that closely resemble our beloved night wear? Luckily sophisticated, long-line silhouettes are the sweetest proposition for a romance-fuelled escape to the unknown. The navigation on the road is looking clear and soft as silk, with lingerie with benefits having a moment. There’s nothing quite like a slinky 90’s inspired style, frock that packs both classic zest and sensual appeal to spark a romantic getaway.

With the likes of celebrities, street style stars, and anyone brave enough to flaunt something different, it seems the clothes we wear to bed are starting to come out of the bedroom and make their way to the daylight street scene. Sure, these sexy pieces will spice up any night but-surprise-they can also be worn during the day for an added cool factor.    

Seriously comfy and always chic, this hot trend can strike fear into the hearts of even the most dedicated fashion fanatic. Why? It all comes down to the just-woke-up-like-this factor, which goes without saying can be effortless or become your enemy. The key to rocking this look is to artfully dress the relaxed style up with tailored pieces, trousers, tops, blouses, and dresses, a slinky set of pumps and perfectly polished hair with minimal makeup.


So how do you go about doing this? Did you know that everyday staples can be so much more than basic with these simple styling tricks? Try them for yourself, and watch your wardrobe multiply before your eyes. It really is fashion magic!
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24 January 2017

9 resolutions every girl should make

At the beginning of every year we get to a point where we sum up all of our choices-both good and bad; things we’ve done and those we’ve always wanted to do, but never got around to do them. We think of people we’ve loved or failed to love (enough), the choices we’ve made at work, etc. Hoping they’ll be both a lesson and reminder of the way we’ve lived, and a nudge into a direction we’ll find way better, healthier and happier.

A part of our resolutions has much to do with our physical and mental health, as well as with the way we let the world perceive us through what we wear and the way we behave.

Unfortunately, not always do our resolutions come true simply because most “changes” are borderline unrealistic expectations, things that sound good in our imagination but don’t have a base in reality. Or, even if they do, they are not something that can be started “from tomorrow” but demand a lot of hard work and commitment prior. This is where the disappointment hits and people lose their initial self-encouragement. Hey, no need to let things happen that way. You can have your cake and eat it too with just a bit of a healthier approach-be realistic about what you can achieve and go from there.
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18 January 2017

7 ways to elevate your wardrobe

If you’re looking for a laid-back, cool, and flattering way to add more style to your wardrobe, this January is always the best way to start. With us becoming more comfortable with saying and writing 2017, it seems a year comes and goes in the blink of an eye. As we look carefully over our wardrobes, we start to see a pattern that isn’t always so flattering.

Going through your clothes, you notice hanging up are some items you either never wear anymore, or you received them as unwanted Christmas gifts. We have all been there and sometimes it isn’t always easy to get rid of them. So what is the best thing to do when your whole section is making you feel the January blues? Revaluate yourself in a fashionable manner!

Some people feel gloomy or are not quite sure the best way to change the mood of their wardrobe. With cluttered clothing everywhere, you can’t seem to find your favourite shoes or bag because it is stuck in a pit of more clothes. What is the best way to fix this issue? Start cleaning out your wardrobe and turn it into a chic department. Once you have taken out unwanted items and got rid of them. The next step is to start adding new things to elevate your wardrobe this January.

Make sure you have a solid combination of new items added since this will translate into a much happier mood. Studies show that adding colour, patterns, or definition to your style can really excite endorphins, thus making your overall mind much clearer. Fashion is a fun way to express yourself and communicate to other people, what your personality is like with what you wear.  This doesn’t mean you go out and spend a lot of money on an entirely new wardrobe. All you have to do is pick up items that can be worn more times than you can count.
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11 January 2017

Street Style Underground

A head turning year for fashion lovers. Captured on the streets of New York, Milan, Tokyo, Berlin, London, Paris and other cities with a vibrant and avant-garde fashion scene, these exceptional images are celebrating the spirit of unconventional style and the people who flaunt it.

“The best fashion show is always on the street. Always has been, always will be,” legendary street style photographer Bill Cunningham. In recent years, an increasing number of photographers have caught on to the secret. With an explosive popularity of photographers, and fashionistas documenting the outfits of passers-by on city streets and around the globe, hundreds of photographers chasing chic street stars outside runway shows have become a ubiquitous feature for fashion week.

More people are dressing with cameras in mind; as a result, cool outfit’s and mind blowing accessories have gotten wider exposure online.

In 2017, a world wind tour of international style, from extravagant fashion attendees decked out in Fendi, Celine, and Chanel, to more eccentric trendsetters giving us a first look into some of our favourite high-end designers, as well as newcomers we never heard of before. The freedom of expression is becoming widely celebrated with art imitating life through what we wear. This year seems to be the ultimate gallery calendar for 2017, with every week, month, even day, becoming ultra-expressive.
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5 January 2017

Oscar de la Renta Monochrome


In a complicated world, trends are all over the place. As we come into 2017, it seems we are madly in love with the new prints popping up on the runways this season. The most loved graphic is the monochrome design. Designers like Charlotte Olympia, Louis Vuitton, and Kurt Geiger London are applying this pattern into their latest collection for January.

If you’re like me and love this new hot fashion trend but don’t know where to start pulling it off? Don’t worry, apply the monochrome or tonal colour rule to a batch of printed patterns. Polka dots, stripes, chequerboard, when approached with one palette the combination can be endless.

There’s something reassuring about clean, simple black-and-white, especially when it’s organized logical stripes, grids, and figure flattering vertical planes. The look is modern, chic, and assertive-but never in your face-and shines of pure elegance.
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29 December 2016

Pretty in Pink NYE Style


The outset of 2017 offers to all of us a symbolic moment to resolve, to move forward, and to do so with confidence and determination that whatever challenges we face heading into the new year ahead, we will meet them with courage and dignity-and while keeping our heads held high. The last couple of months have really gone by so fast, it feels like one year just vanished in the blink of an eye. Now it is time to look forward, as we step into 2017 with a bang! There is a new air of romantic glam, with ease in fashion as resort collections tease us with the promise of drifting away on some colourful, bold, and statement adventures, while keeping us new and relevant.

The city is chic this season, with Christmas celebrations heading to a close, it is time to be blown away by a New Year’s Eve spectacular look! When you look through the gifts you received for Christmas, most will be hoping you got something swanky for this year’s festivities. If you are not sure the best way to ring in the new year in style, check out my downtown city look for rocking into 2017 with Pretty in Pink NYE Style.

While exaggerated glitters dominate the street scene, edge towards more of a romantic silhouette. Rooted in cool luxury with an English rose colour and soft yet sophisticated fabric, you get this body hugging vintage rose dress! Paired perfectly with beige heels and a mode styled coat, to keep you toasty warm during old New Year’s night. This style combined makes for a very classy look that is versatile for other occasions as well.


Don’t get me wrong, I love glitter, gold, silver, or anything that stands out but if you wear something that can’t be worn again then it just seems pointless. The best way to pick out the perfect outfit is to dress in something you can wear with many different types of looks. The rose pink dress is made of this stretchy fabric that can be shown off casually shopping in the city, then be worked over with a coat for a hot date night out with your loved one. The coat, dress, and shoes, are all part of the timeless collection. These pieces can be worn by themselves for added luxury.
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21 December 2016

A Season Of Style


The weather outside may be frightful, but the style is so delightful. From oversized tailored coats to metallic tops, the fashion this season is really heating up. As we step into Christmas, there is a new pair of femininity and ease, mixed with glamour in fashion as metallic fabrics tease us with the allure of joy and magic this season, while keeping us ready for wherever the weather may take us. Comfort dressing is elevated from a downtown favourite into an all-occasion staple, while exaggerated silhouettes dominate daywear. For elegance rooted in cool luxury and relaxed strength, now is the time to embrace change, with as much or as little drama as you like.
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14 December 2016

After Hours


When we began shooting on location in the city for this month’s Christmas Countdown issue, I never thought how art played a key role in bringing our story to life. After all, 2016 has been truly an exciting year, with so much going on it feels very topsy-turvy at times. Why not ring in the new year with a very glamorous reveal! The evening edit is packed with a modern silhouette in timeless black to be worn after hours. For this occasion, this outfit will keep you looking chic long into the night.
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