16 February 2017

Logo Statment

The new spring fashion most certainly focused on emboldening women, through easy beautiful clothes, that seemed to augment rather than merely add ornament. Designers returned to the classics-suiting, timeless jackets, clutches and trench coats-but reawakened them for a new generation through exaggerated proportions or subtle deconstruction. This was power dressing, but not like we have seen before.

Many of the women featured at fashion week, exude and exert power in a very modern way, that is to say, not in an overt, aggressive display (like perhaps shoulder pads once did); rather, the power of these women comes from the full, confident assertion of who they are as women, with no fear of being soulful, passionate, creative, savvy, sharp, or even showing a sense of fun.

Soft power seemed too gentle a word for what they embody, hence why we decided to call NYFW Super Women Worthy.

Getting highlights of the latest collections, showcases exactly how strong women strut down the catwalk with some eye popping designs and even more interesting patterns.

As women, one thing is for sure, many of us adore designer’s inability to produce marvellous scenes. The catwalk is filled with models in a production that resembles a play. It is as if Broadway came alive and you are tuning into a dramatic sequence.

Productions aside, it seems the fashion industry is starting to resemble the film industry. Turning commercials into short films and causing the audience to provoke some sort of emotion. Be it lust, sadness, passion, or better yet, a thrilling scene. It seems it is up to the audience to delve into their imagination through the screen.



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